Project Overview
A high-end timepiece developed for Raúl Tena, conceived through a sequence-driven design process that reveals the character, mechanics, and emotion of the watch. Rooted in the philosophy of Art to Watch, the piece transforms timekeeping into a sculptural experience.
The project evolved through a close and highly demanding collaboration, where Raúl’s strong creative direction, detailed sketches, and precise requirements shaped every stage of development. Our role at Zelar was to translate and materialize this vision—transforming ideas, references, and concepts into a coherent, production-ready design.
Designed as a sculptural object first, the watch integrates its time display seamlessly into the overall composition, creating a bold and unconventional identity. It is intended for collectors who value watches not only as instruments but as emotional and artistic expressions.
Every element was carefully developed through this collaborative process to meet both creative ambition and technical precision, resulting in a timepiece that balances artistic intent with mechanical discipline.
Our studio specializes in luxury watch design, 3D visualization, and cinematic animations, bringing avant-garde concepts to life through realistic materials, macro detailing, and compelling narratives for product launches, brand storytelling, and collector presentations.
Gallery
